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Monday, September 10, 2012

Watching Dr Oz 9/10/12: Green Coffee Bean Extract, Dr. Oz's Green Coffee Bean Project, Beware of Supplement Scams Using Dr. Oz's Name

The Dr. Oz Show
Airdate: September 10, 2012
Season 4 Premiere
Dr. Oz: Find Out About The Fat Burner That Really Works!

  • Dr. Oz closely examines Green Coffee Bean Extract
  • Results from Dr. Oz's Green Coffee Bean Project
  • Dr. Oz takes back his name and image

On today's Season Premiere, Dr. Oz explores the hot selling supplement green coffee bean extract. To find out more about the supplement and what it can do for consumers, Dr. Oz asked 100 members of his audience to participate in a first-ever TV experiment by taking Green Coffee Bean Extract for two weeks. Find out the results of Dr. Oz's experiment. 

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Dr. Oz: Find Out About The Fat Burner That Really Works!

Last May 2012, Dr. Oz discussed the supplement green coffee bean extract and immediately the product began flying off store shelves. Dr. Oz said he was attacked for calling green coffee bean extract a “miracle”.

To learn more about green coffee bean extract, Dr. Oz and his staff conducted their own study with members of The Dr. Oz Show audience.

Green coffee bean extract is a supplement, explained Dr. Oz, that helps to burn fat faster. It is best used in its original green plant form as roasting kills off the components of the plant that play a role in burning fat. Surprisingly, green coffee bean extract is nearly caffeine-free, said Dr. Oz. It still contains caffeine but in a much lower amount than what is found in coffee. Dr. Oz said it's the antioxidants in green coffee bean extract that melts away fat.

[Genesis Today Pure Green Coffee Bean 60 Vege Caps - $19.99
from: Best Price Nutrition
This product contains 50% Chlorogenic Acid and supplies 400mg per capsule.]

Dr. Oz's Green Coffee Bean Project
For the first time on TV, Dr. Oz's audience tried a product for two weeks and the Dr. Oz Medical Staff oversaw the participants and their results.

Dr. Caroline Apovian, director of the Nutrition and Weight Management Center and Co-Director of the Nutrition and Metabolic Support Service at Boston University Medical Center, member of Dr. Oz's Medical Advisory Board, [and author of The alli Diet Plan], says participants were carefully studied and chosen for the project.

Participants were women between the ages of 35 and 49 and had a Body Mass Index of 25 to 45. The women couldn't have any pre-existing medical conditions, could not be pregnant, or breastfeeding. Dr. Apovian explained that the study placed participants into one of two groups. One group received green coffee bean extract and the other received a placebo. Participants were not told in which group they were placed until after the study.

Kristen Kirkpatrick, registered dietitian and Wellness Manager for Cleveland Clinic's Lifestyle 180 program [and contributing blogger on], explained that participants were required to keep a food log during the study and yet were not required to make any changes to their diet or exercise routines.

Dr. Oz said his Green Coffee Bean Project is the largest TV experiment he has ever conducted. Participants were chosen then were weighed and measured by Dr. Oz's Medical Staff.

Michelle, who participated in the Project, said she has struggled with her weight for 25 years. The day before the Project began, she admitted to eating everything in site. Vanesta, Project participant, said the

Dr. Oz asked his audience why they wanted to participate in the study. The women said they wanted a jump start to weight loss.

Results of Dr. Oz's Green Coffee Bean Project
In 2 weeks, collectively, the participants lost a total of 123 pounds. The only change they had to make to their lifestyle was to keep a food log. They didn't have to change their diet and they didn't have to change their exercise routine.

Those in the green coffee bean group lost a total of 82 pounds by taking a 400mg capsule of green coffee bean extract threes times a day 30 minutes before meals. In this group, participants lost an average of 2 pounds per week for a total of 4 pounds lost during the study.

Those in the control placebo group also took a capsule three times a day 30 minutes before each meal but which contained an inert ingredient and still lost a total of 41.5 pounds. The control group lost an average of 1 pound during the study.

Vanesta was in the green coffee bean group and lost 4 pounds and 3 inches off her waist. She shared that the food log was the hardest part and admitted to eating all she wanted during the Project.

Dr. Oz said if people watching the show got those same results then he would be very happy. The Project achieved the results Dr. Oz said he and his staff were looking for explaining that losing one pound per week is a safe and sustainable weight loss amount.

The placebo group lost a total of 41.5 pounds during the study period and that can be attributed to the “placebo effect”, said Dr. Oz, where the mind believes the body is receiving something it's not thus creating a similar result. The food log also played a role in the placebo group's results, said Dr. Oz. Tracking food intake, even when there are no parameters around the food or quantity, will lead to a natural reduction in food, and calorie, consumption.

Michelle was in the placebo group and lost 1 pound during the Project. She said that the placebo effect and the food log helped her to control what she was eating and influenced a reduction in the amount she ate.

Dr. Oz explained that the food log is a key component to this, and any weight loss process, by bringing accountability for food choices to the table. He says people can increase their weight loss simply by using a food log.

Dr. Oz: How to Buy Green Coffee Bean Extract

Taking green coffee bean extract can double weight loss when used with a food log, said Dr. Oz. However, not all green coffee bean extract products are created equal. There are only two manufacturers that make a green coffee bean extract product that works, explained Dr. oz.

Dr. Oz: What to look for on the label
  1. Look for the words “Svetol” or “GCA” (green coffee antioxidant) on the label of green coffee bean extract products. Dr. Oz says these are the only forms that work. These words let consumers know that the product is pure.
  2. Look for capsules that contain at least 45% Chlorogenic Acid. Dr. Oz said the product can contain more than 45% but not less.

Dr. Oz: Dosage of Green Coffee Bean Extract
Dr. Oz recommended taking the dosage of green coffee bean extract that was used in his Project,
400mg three times per day taken 30 minutes before meals.

Dr. Oz explained that a 30 day supply of green coffee bean extract will cost around $30 days and for some people that price is too high. He said that keeping a food journal can help people to increase their weight loss efforts by creating accountability around food choices.

There are no known side-effects of green coffee bean extract, said Dr. Oz, yet he does not recommend it for women who are pregnant or breastfeeding or for people under the age of 18 because it has not been studied on that age group.

If you are concerned about green coffee bean extract containing caffeine and possibly causing a jittery feeling, Dr. Oz explained that it does not contain much caffeine and it shouldn't be an issue. He asked all 100 members of the audience who participated in the Project if they felt jittery at any time and they all shouted no.

When shopping for green coffee bean extract, Dr. Oz again said to be careful. He said to not purchase any product without first reading the label. A green coffee bean extract product should not contain any fillers, binders, or artificial ingredients.

If you choose to try green coffee bean extract, Dr. Oz wants to hear about your progress. He has created a Weight Tracker on his website as a simple way to keep track and to let him know about your results. Click here for Dr. Oz's Green Coffee Bean Extract Weight Tracker on

Dr. Oz: Buyer Beware!

He's back for a fourth season and says he's mad as hell. Dr. Oz says his legal rights have been violated and consumers are being tricked into buying products with his name or likeness that he has not endorsed. In fact, Dr. Oz says he doesn't endorse any products.

If you get an email from “Dr Oz” saying buy a product, it's a scam delete it.

The moment he mentions a product, Dr. Oz said he knows store owners and websites will use his name to sell products. Companies are using his name and image to sell products. Dr. Oz wants people to know that he does not endorse any products. Ever.

Dr. Oz said he has had enough and is taking his name back.

Sree Sreenivasan, Internet Expert and Chief Digital Officer for Columbia University and Professor a the Columbia Journalism School, says even his wife was surprised to learn that Dr. Oz does not endorse any products. The internet is not policed the way the public believes it should, he said, and, unfortunately, companies can use Dr. Oz's name and image in connection with a product making it look like an endorsement.

To help people understand, Mr. Sreenivasan searched Dr. Oz's name on a search engine and the third website that came up was for green coffee bean extract. Along the right side of the screen, advertisements popped up using Dr. Oz's name.

Dr. Oz was furious. He says this type of marketing lessens the impact of everything his show is trying to create.

Mr. Sreenivasan showed Dr. Oz how he could quickly and easily create an ad on Facebook using Dr. Oz's name and green coffee bean extract. The ad will look like any other advertisement on the web. Dr. Oz was shocked. It costs nothing to create the ad, the cost comes in how many impressions the ad will receive on a search engine or social media page.

Mr. Sreenivasan said he wasn't trying to show anyone how to create an ad scam [gee, that's exactly just what he did]. Dr. Oz said anytime you see his name or image on a product you can rest assured that it's bogus. 

Dr. Oz Takes Back His Name And Image

A woman in the audience showed Dr. Oz an email she recently received advertising a product and within the ad was The Dr. Oz Show logo.

Dr. Oz is putting his foot down. He searched the web and found thousands of websites using his name and image without his permission. His legal department contacted companies such as Amazon and Facebook and asked them to take down ads that are violating Dr. Oz's legal rights by putting his name and image on products he does not support.

Facebook said it is already searching for companies using his name and will work to protect his rights. Amazon said they are in the process of removing the products he identified as violating his rigths.

Dr. Oz: What do you do if you see a fake ad?
Mr. Sreenivasan says all websites have a way to report complaints and consumers should report any misuse of Dr. Oz's name and image. He wants internet surfers to be on the look out for violators. Dr. Oz also wants viewers of the show to be on the look out for fake advertising when they are shopping.

Laurie, from the audience, says she watches The Dr. Oz Show and wants to try products discussed. When shopping, she said she often sees Dr. Oz's name or picture on products and assumes that he has researched those products and provided an endorsement.

Dr. Oz wants people to be careful and try products he talks about but he also wants them determine what is best for them and have a conversation with their doctor.

A well-meaning store owner, Mike, who has displayed pictures of Dr. Oz near products mentioned on the show agreed to be a guest in the audience. Mike said he has customers who watch The Dr. Oz Show come into his store looking for products discussed. He says the products he carries are from manufacturers he trusts.

Dr. Oz asked if Mike thought that customers seeing his picture near a product would assume that it is endorsed? Yes, replied Mike but explained that he believes people should talk to their doctor and view Dr. Oz's website before they go shopping.

Dr. Oz said all the information on his website is reliable and will include dosage and ingredient information.

Going forward, Dr. Oz explained that he will no longer show brand names of products on The Dr. Oz Show so as to not imply an endorsement.

If stores don't have the information right then Dr. Oz wants consumers to tell the store owner and to tell Dr. Oz. On his website, Dr. Oz has a section called Oz Watch where fans can provide information on companies that are using his name to imply an endorsement of a product. Click here to visit Oz Watching on

Dr. Oz said he wants his viewers to know what his official website looks as well as what his official Facebook, Twitter and Pinterest pages look like and to be aware of possible scams. [Click here to read more about this issue from Dr. Oz's blog post on]

Dr. Oz said he cares about his viewers and values your trust. He wants his audience to be healthy.

[Note to readers: I created WatchingDrOz last year as a resource for people to gain more information about products and information discussed on The Dr. Oz Show. I also provide resources for readers to purchase products discussed on the show because of the high demand and requests for such resources by readers. At no time do I mean to imply that Dr. Oz or The Dr. Oz Show has endorsed a product, I don't use Dr. Oz's name or image in connection with the sale of a specific product. I simply provide a link to a product that was discussed on the show. Many of the brands that I link to on the blog are brands that I have used myself, that I trust, and that I am happy to recommend. 

I have also worked in natural foods retail for over 11 years and have found that more times than not people aren't going to take the time, any time, to research a product. Many people I've met over the years walked into the store after watching The Dr. Oz Show and wanted the staff to show them that "thing" that Dr. Oz talked about. Often customers didn't know the name of the product, what it did in the body, what it was recommended to support, or have any idea of how it may react with any therapies they were on. They just wanted that "thing". 

Dr. Oz provides a service to people everyday on his show however so many viewers and consumers want to be told what to do. Plain and simple.

Last year, I was surprised and, frankly, frustrated by the amount of products Dr. Oz discussed on the show in a sensational manner using words such as "cure" and "miracle". It's misleading to the majority of people who follow his show and then react by rushing to buy a product thinking it will solve all their health concerns.

I also think it's naïve for Dr. Oz to think that when he has shown a product in the past in all it's brand-name glory that viewers are not going to see that as an endorsement. I'm thrilled that Dr. Oz has chosen to not show brand names going forward because that action has absolutely been seen as an endorsement of not only the product but also the brand in the eyes of his viewers who are huge consumers and in the eyes of the brand shown.

What I would love to see is people watching the show, becoming inspired to take action regarding their health and then doing the research and having the conversations with health professionals to find the foods, the exercises, the lifestyle options, and, if fitting, the products that will support people in their goals. 

Consumers need to be aware that taking a product promising weight loss without any other changes to diet or lifestyle often will only see that weight come back when they get off the product. Products making promises that are too good to be believed are not likely able to deliver on that promise.

I'm all for a little help through the process of losing weight. I struggle with weight myself. I do not believe, however, that there is any one product that will make the excess go away all by itself. Eating healthy foods, eating a healthy amount of food, and staying active are really, in my opinion, the keys to health.]

Place your vote for this week's quiz
and return on Saturday for the answer.

Thank you for making Watching Dr Oz a success!

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  1. So, Dr. Oz comments about how people are trying to make money off his image and likeness and TV show, and here you are littered with ads from products that would make a consumer assume that these are the products Dr. Oz recommends or would recommend.

    Do you read what you post, or do you steal that too?

    Obviously the itneraction with you site so low, your only intention for this site is additional revenue through soemone else's work.

    Your right, Dr. Oz is going to take his name back, and that includes domain names. Hey, you had a minorly decent project going while it lasted. Just hope you quit while you're ahead before you end up losing money in restitution and lawyer fees.

    1. Thanks for your comment and for venting your frustrations, Gianni. I appreciate hearing from you.

      If you watched The Dr. Oz Show on 9/10/12, you heard Dr. Oz say that he is fed up with companies using his name and image to sell products. I completely agree with him. There are many companies who place a picture next to a product to make it look like an endorsement and those companies are making a lot of money because of it.

      I hear your frustration over this issue and I understand that you view my blog as one of the violators he discussed. Let me clarify a few of the concerns you mentioned in an effort for you to understand my intent and my position on this issue.

      Several examples were given on this episode of the type of advertising that Dr. Oz wants to see removed, they included The Dr. Oz Show logo next to a product(s) for sale, Dr. Oz's picture next to a product(s) for sale, and the words “as seen on The Dr. Oz Show” next to a product(s) for sale. These examples were shown in use by websites as well as brick-and-mortar stores.

      The blog does not place Dr. Oz's name or likeness on a product that is for sale. At no time do I say Dr. Oz has endorsed a product that is advertised on my blog. What I do is place relevant advertising next to information about a product that was discussed on The Dr. Oz Show.

      Does that mean Dr. Oz endorses that product? Absolutely not.

      The internet is built around consumer opportunities. Put the words “whole grains” into a search engine and you'll see a list of websites that talk about whole grains and you'll also see advertisements with products for sale that feature whole grains. That juxtaposition of advertising next to websites does not mean those websites, or even that search engine, endorses a specific product or company. It's advertising.

      If you have visited Dr. Oz's website this week you may have notice the advertising banner at the top of the page. This week I've seen an advertisement for Nature Made supplements and an advertisement for Shiff brand krill oil supplements. Dr. Oz has stated that he has never and will never endorse a specific product. I'm sure plenty of people who visited have seen those advertisements and took the leap of assumption and now believe that Dr. Oz endorses those brands and/or products when that is in fact not the case. I am certain that has received compensation from those companies in the form of direct advertising revenue or in the form of commissions from the sale of products that result from people clicking on the ad. Basically, making revenue from advertising on their site in the same way that I make revenue from advertising on my blog.

      I do read what I post because I do in fact write what I post. Everyday I watch The Dr. Oz Show and blog about what was discussed – I don't even record the show, I watch as it while its aired. This activity does not constitute any violation of anyone's legal rights.

      If Dr. Oz mentions a product, say DHA, on his show then I do place an advertisement for DHA on my website. I do not say that Dr. Oz has endorsed that specific product or brand, I do not place any Dr. Oz related images next to the product. This activity, again, does not constitute any violation of anyone's legal rights.

      The traffic to my site is high and increasing. I do make a commission from the products advertised on my blog.

      The Dr. Oz Show has contacted me recently not to say that my blog has violated any laws but to invite me to participate in the show. The staff member mentioned that they visited my blog and complimented my work.

      Gianni, I hope this clears up the concerns you raised in your comment. Let me know if you have further questions or concerns.