The Dr. Oz Show
Airdate: September 10, 2012
Season 4 Premiere
Dr. Oz: Find Out About The Fat Burner
That Really Works!
- Dr. Oz closely examines Green Coffee Bean Extract
- Results from Dr. Oz's Green Coffee Bean Project
- Dr. Oz takes back his name and image
On today's Season Premiere, Dr. Oz explores the hot selling supplement green coffee bean extract. To find out more about the supplement and what it can do for consumers, Dr. Oz asked 100 members of his audience to participate in a first-ever TV experiment by taking Green Coffee Bean Extract for two weeks. Find out the results of Dr. Oz's experiment.
Photo credit: FreeDigitalPhotos.net
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Dr. Oz: Find Out About The Fat
Burner That Really Works!
Last May 2012, Dr. Oz discussed the
supplement green coffee bean extract and immediately the product
began flying off store shelves. Dr. Oz said he was attacked for
calling green coffee bean extract a “miracle”.
To learn more about green coffee bean
extract, Dr. Oz and his staff conducted their own study with members
of The Dr. Oz Show audience.
Green coffee bean extract is a
supplement, explained Dr. Oz, that helps to burn fat faster. It is
best used in its original green plant form as roasting kills off the
components of the plant that play a role in burning fat.
Surprisingly, green coffee bean extract is nearly caffeine-free, said
Dr. Oz. It still contains caffeine but in a much lower amount than
what is found in coffee. Dr. Oz said it's the antioxidants in green
coffee bean extract that melts away fat.
[Genesis Today Pure Green Coffee Bean 60
Vege Caps - $19.99
from: Best Price Nutrition
from: Best Price Nutrition
This
product contains 50%
Chlorogenic Acid and
supplies 400mg per capsule.]
Dr. Oz's
Green Coffee Bean Project
For the first time on TV, Dr. Oz's
audience tried a product for two weeks and the Dr. Oz Medical Staff
oversaw the participants and their results.
Dr. Caroline Apovian, director of the
Nutrition and Weight Management Center and Co-Director of the
Nutrition and Metabolic Support Service at Boston University Medical
Center, member of Dr. Oz's Medical Advisory Board, [and author of The
alli Diet Plan],
says participants were carefully studied and chosen for the project.
Participants were women between the
ages of 35 and 49 and had a Body Mass Index of 25 to 45. The women
couldn't have any pre-existing medical conditions, could not be
pregnant, or breastfeeding. Dr. Apovian explained that the study
placed participants into one of two groups. One group received green
coffee bean extract and the other received a placebo. Participants
were not told in which group they were placed until after the study.
Kristen Kirkpatrick, registered
dietitian and Wellness Manager for Cleveland
Clinic's Lifestyle 180 program [and contributing
blogger on DoctorOz.com], explained that participants were
required to keep a food log during the study and yet were not
required to make any changes to their diet or exercise routines.
Dr. Oz said his Green Coffee Bean
Project is the largest TV experiment he has ever conducted.
Participants were chosen then were weighed and measured by Dr. Oz's
Medical Staff.
Michelle, who participated in the
Project, said she has struggled with her weight for 25 years. The day
before the Project began, she admitted to eating everything in site.
Vanesta, Project participant, said the
Dr. Oz asked his audience why they
wanted to participate in the study. The women said they wanted a jump
start to weight loss.
Results of
Dr. Oz's Green Coffee Bean Project
In 2 weeks, collectively, the
participants lost a total of 123 pounds. The only change they had to
make to their lifestyle was to keep a food log. They didn't have to
change their diet and they didn't have to change their exercise
routine.
Those in the green coffee bean group
lost a total of 82 pounds by taking a 400mg capsule of green coffee
bean extract threes times a day 30 minutes before meals. In this
group, participants lost an average of 2 pounds per week for a total
of 4 pounds lost during the study.
Those in the control placebo group also
took a capsule three times a day 30 minutes before each meal but
which contained an inert ingredient and still lost a total of 41.5
pounds. The control group lost an average of 1 pound during the
study.
Vanesta was in the green coffee bean
group and lost 4 pounds and 3 inches off her waist. She shared that
the food log was the hardest part and admitted to eating all she
wanted during the Project.
Dr. Oz said if people watching the show
got those same results then he would be very happy. The Project
achieved the results Dr. Oz said he and his staff were looking for
explaining that losing one pound per week is a safe and sustainable
weight loss amount.
The placebo group lost a total of 41.5
pounds during the study period and that can be attributed to the
“placebo effect”, said Dr. Oz, where the mind believes the body
is receiving something it's not thus creating a similar result. The
food log also played a role in the placebo group's results, said Dr.
Oz. Tracking food intake, even when there are no parameters around
the food or quantity, will lead to a natural reduction in food, and
calorie, consumption.
Michelle was in the placebo group and
lost 1 pound during the Project. She said that the placebo effect and
the food log helped her to control what she was eating and influenced
a reduction in the amount she ate.
Dr. Oz explained that the food log is a
key component to this, and any weight loss process, by bringing
accountability for food choices to the table. He says people can
increase their weight loss simply by using a food log.
Dr. Oz: How to Buy Green Coffee
Bean Extract
Taking green coffee bean extract can
double weight loss when used with a food log, said Dr. Oz. However,
not all green coffee bean extract products are created equal. There
are only two manufacturers that make a green coffee bean extract
product that works, explained Dr. oz.
Dr. Oz: What to look for on the
label
- Look for the words “Svetol” or “GCA” (green coffee antioxidant) on the label of green coffee bean extract products. Dr. Oz says these are the only forms that work. These words let consumers know that the product is pure.
- Look for capsules that contain at least 45% Chlorogenic Acid. Dr. Oz said the product can contain more than 45% but not less.
Dr. Oz: Dosage of Green Coffee Bean
Extract
Dr. Oz recommended taking the dosage of
green coffee bean extract that was used in his Project,
400mg three times per day taken 30
minutes before meals.
Dr. Oz explained that a 30 day supply
of green coffee bean extract will cost around $30 days and for some
people that price is too high. He said that keeping a food journal
can help people to increase their weight loss efforts by creating
accountability around food choices.
There are no known side-effects of
green coffee bean extract, said Dr. Oz, yet he does not recommend it
for women who are pregnant or breastfeeding or for people under the
age of 18 because it has not been studied on that age group.
If you are concerned about green coffee
bean extract containing caffeine and possibly causing a jittery
feeling, Dr. Oz explained that it does not contain much caffeine and
it shouldn't be an issue. He asked all 100 members of the audience
who participated in the Project if they felt jittery at any time and
they all shouted no.
When shopping for green coffee bean
extract, Dr. Oz again said to be careful. He said to not purchase any
product without first reading the label. A green coffee bean extract
product should not contain any fillers, binders, or artificial
ingredients.
If you choose to try green coffee bean
extract, Dr. Oz wants to hear about your progress. He has created a
Weight Tracker on his website as a simple way to keep track and to
let him know about your results. Click
here for Dr. Oz's Green Coffee Bean Extract Weight Tracker on
DoctorOz.com.
Dr. Oz: Buyer Beware!
He's back for a fourth season and says
he's mad as hell. Dr. Oz says his legal rights have been violated and
consumers are being tricked into buying products with his name or
likeness that he has not endorsed. In fact, Dr. Oz says he doesn't
endorse any products.
If you get an email from “Dr Oz”
saying buy a product, it's a scam delete it.
The moment he mentions a product, Dr.
Oz said he knows store owners and websites will use his name to sell
products. Companies are using his name and image to sell products.
Dr. Oz wants people to know that he does not endorse any products.
Ever.
Dr. Oz said he has had enough and is
taking his name back.
Sree
Sreenivasan, Internet Expert and Chief Digital Officer for
Columbia University and Professor a the Columbia Journalism School,
says even his wife was surprised to learn that Dr. Oz does not
endorse any products. The internet is not policed the way the public
believes it should, he said, and, unfortunately, companies can use
Dr. Oz's name and image in connection with a product making it look
like an endorsement.
To help people understand, Mr.
Sreenivasan searched Dr. Oz's name on a search engine and the third
website that came up was for green coffee bean extract. Along the
right side of the screen, advertisements popped up using Dr. Oz's
name.
Dr. Oz was furious. He says this type
of marketing lessens the impact of everything his show is trying to
create.
Mr. Sreenivasan showed Dr. Oz how he
could quickly and easily create an ad on Facebook using Dr. Oz's name
and green coffee bean extract. The ad will look like any other
advertisement on the web. Dr. Oz was shocked. It costs nothing to
create the ad, the cost comes in how many impressions the ad will
receive on a search engine or social media page.
Mr. Sreenivasan said he wasn't trying
to show anyone how to create an ad scam [gee, that's exactly just
what he did]. Dr. Oz said anytime you see his name or image on a
product you can rest assured that it's bogus.
Dr. Oz Takes Back His Name And
Image
A woman in the audience showed Dr. Oz
an email she recently received advertising a product and within the
ad was The Dr. Oz Show logo.
Dr. Oz is putting his foot down. He
searched the web and found thousands of websites using his name and
image without his permission. His legal department contacted
companies such as Amazon and Facebook and asked them to take down ads
that are violating Dr. Oz's legal rights by putting his name and
image on products he does not support.
Facebook said it is already searching
for companies using his name and will work to protect his rights.
Amazon said they are in the process of removing the products he
identified as violating his rigths.
Dr. Oz: What do you do if you see a
fake ad?
Mr. Sreenivasan says all websites have
a way to report complaints and consumers should report any misuse of
Dr. Oz's name and image. He wants internet surfers to be on the look
out for violators. Dr. Oz also wants viewers of the show to be on the
look out for fake advertising when they are shopping.
Laurie, from the audience, says she
watches The Dr. Oz Show and wants to try products discussed. When
shopping, she said she often sees Dr. Oz's name or picture on
products and assumes that he has researched those products and
provided an endorsement.
Dr. Oz wants people to be careful and
try products he talks about but he also wants them determine what is
best for them and have a conversation with their doctor.
A well-meaning store owner, Mike, who
has displayed pictures of Dr. Oz near products mentioned on the show
agreed to be a guest in the audience. Mike said he has customers who
watch The Dr. Oz Show come into his store looking for products
discussed. He says the products he carries are from manufacturers he
trusts.
Dr. Oz asked if Mike thought that
customers seeing his picture near a product would assume that it is
endorsed? Yes, replied Mike but explained that he believes people
should talk to their doctor and view Dr. Oz's website DoctorOz.com
before they go shopping.
Dr. Oz said all the information on his
website is reliable and will include dosage and ingredient
information.
Going forward, Dr. Oz explained that he
will no longer show brand names of products on The Dr. Oz Show so as
to not imply an endorsement.
If stores don't have the information
right then Dr. Oz wants consumers to tell the store owner and to tell
Dr. Oz. On his website, Dr. Oz has a section called Oz Watch where
fans can provide information on companies that are using his name to
imply an endorsement of a product. Click
here to visit Oz Watching on DoctorOz.com.
Dr. Oz said he wants his viewers to
know what his official website looks as well as what his official
Facebook, Twitter and Pinterest pages look like and to be aware of
possible scams. [Click
here to read more about this issue from Dr. Oz's blog post on
DoctorOz.com.]
Dr. Oz said he cares about his viewers
and values your trust. He wants his audience to be healthy.
[Note to readers: I created WatchingDrOz last year
as a resource for people to gain more information about products and
information discussed on The Dr. Oz Show. I also provide resources
for readers to purchase products discussed on the show because of the
high demand and requests for such resources by readers. At no time do I mean to
imply that Dr. Oz or The Dr. Oz Show has endorsed a product, I don't use Dr. Oz's name or image in connection with the sale of a specific product. I simply
provide a link to a product that was discussed on the show. Many of
the brands that I link to on the blog are brands that I have used
myself, that I trust, and that I am happy to recommend.
I have also worked in natural foods
retail for over 11 years and have found that more times than not people
aren't going to take the time, any time, to research a product. Many
people I've met over the years walked into the store after watching
The Dr. Oz Show and wanted the staff to show them that "thing"
that Dr. Oz talked about. Often customers didn't know the name of the
product, what it did in the body, what it was recommended to support,
or have any idea of how it may react with any therapies they were on.
They just wanted that "thing".
Dr. Oz provides a service to people
everyday on his show however so many viewers and consumers want to be
told what to do. Plain and simple.
Last year, I was surprised and, frankly, frustrated by the amount of products Dr. Oz discussed on the show in a sensational manner using words such as "cure" and "miracle". It's misleading to the majority of people who follow his show and then react by rushing to buy a product thinking it will solve all their health concerns.
Last year, I was surprised and, frankly, frustrated by the amount of products Dr. Oz discussed on the show in a sensational manner using words such as "cure" and "miracle". It's misleading to the majority of people who follow his show and then react by rushing to buy a product thinking it will solve all their health concerns.
I also think it's naïve for Dr. Oz to
think that when he has shown a product in the past in all it's
brand-name glory that viewers are not going to see that as an
endorsement. I'm thrilled that Dr. Oz has chosen to not show brand
names going forward because that action has absolutely been seen as
an endorsement of not only the product but also the brand in the eyes
of his viewers who are huge consumers and in the eyes of the brand
shown.
What I would love to see is people watching the show, becoming inspired to take action regarding their health and then doing the research and having the conversations with health professionals to find the foods, the exercises, the lifestyle options, and, if fitting, the products that will support people in their goals.
What I would love to see is people watching the show, becoming inspired to take action regarding their health and then doing the research and having the conversations with health professionals to find the foods, the exercises, the lifestyle options, and, if fitting, the products that will support people in their goals.
Consumers need to be aware that taking
a product promising weight loss without any other changes to diet or
lifestyle often will only see that weight come back when they get off
the product. Products making promises that are too good to be believed are not likely able to deliver on that promise.
I'm all for a little help through the process of losing weight. I struggle with weight myself. I do not believe, however, that there is any one product that will make the excess go away all by itself. Eating healthy foods, eating a healthy amount of food, and staying active are really, in my opinion, the keys to health.]
I'm all for a little help through the process of losing weight. I struggle with weight myself. I do not believe, however, that there is any one product that will make the excess go away all by itself. Eating healthy foods, eating a healthy amount of food, and staying active are really, in my opinion, the keys to health.]
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Photo credit: FreeDigitalPhotos.net
So, Dr. Oz comments about how people are trying to make money off his image and likeness and TV show, and here you are littered with ads from products that would make a consumer assume that these are the products Dr. Oz recommends or would recommend.
ReplyDeleteDo you read what you post, or do you steal that too?
Obviously the itneraction with you site so low, your only intention for this site is additional revenue through soemone else's work.
Your right, Dr. Oz is going to take his name back, and that includes domain names. Hey, you had a minorly decent project going while it lasted. Just hope you quit while you're ahead before you end up losing money in restitution and lawyer fees.
Thanks for your comment and for venting your frustrations, Gianni. I appreciate hearing from you.
DeleteIf you watched The Dr. Oz Show on 9/10/12, you heard Dr. Oz say that he is fed up with companies using his name and image to sell products. I completely agree with him. There are many companies who place a picture next to a product to make it look like an endorsement and those companies are making a lot of money because of it.
I hear your frustration over this issue and I understand that you view my blog as one of the violators he discussed. Let me clarify a few of the concerns you mentioned in an effort for you to understand my intent and my position on this issue.
Several examples were given on this episode of the type of advertising that Dr. Oz wants to see removed, they included The Dr. Oz Show logo next to a product(s) for sale, Dr. Oz's picture next to a product(s) for sale, and the words “as seen on The Dr. Oz Show” next to a product(s) for sale. These examples were shown in use by websites as well as brick-and-mortar stores.
The blog WatchingDrOz.blogspot.com does not place Dr. Oz's name or likeness on a product that is for sale. At no time do I say Dr. Oz has endorsed a product that is advertised on my blog. What I do is place relevant advertising next to information about a product that was discussed on The Dr. Oz Show.
Does that mean Dr. Oz endorses that product? Absolutely not.
The internet is built around consumer opportunities. Put the words “whole grains” into a search engine and you'll see a list of websites that talk about whole grains and you'll also see advertisements with products for sale that feature whole grains. That juxtaposition of advertising next to websites does not mean those websites, or even that search engine, endorses a specific product or company. It's advertising.
If you have visited Dr. Oz's website www.DoctorOz.com this week you may have notice the advertising banner at the top of the page. This week I've seen an advertisement for Nature Made supplements and an advertisement for Shiff brand krill oil supplements. Dr. Oz has stated that he has never and will never endorse a specific product. I'm sure plenty of people who visited DoctorOz.com have seen those advertisements and took the leap of assumption and now believe that Dr. Oz endorses those brands and/or products when that is in fact not the case. I am certain that DoctorOz.com has received compensation from those companies in the form of direct advertising revenue or in the form of commissions from the sale of products that result from people clicking on the ad. Basically, making revenue from advertising on their site in the same way that I make revenue from advertising on my blog.
I do read what I post because I do in fact write what I post. Everyday I watch The Dr. Oz Show and blog about what was discussed – I don't even record the show, I watch as it while its aired. This activity does not constitute any violation of anyone's legal rights.
If Dr. Oz mentions a product, say DHA, on his show then I do place an advertisement for DHA on my website. I do not say that Dr. Oz has endorsed that specific product or brand, I do not place any Dr. Oz related images next to the product. This activity, again, does not constitute any violation of anyone's legal rights.
The traffic to my site is high and increasing. I do make a commission from the products advertised on my blog.
The Dr. Oz Show has contacted me recently not to say that my blog has violated any laws but to invite me to participate in the show. The staff member mentioned that they visited my blog and complimented my work.
Gianni, I hope this clears up the concerns you raised in your comment. Let me know if you have further questions or concerns.